⭐️⭐️Join Biz Automator #1 Business Automation Software/CRM⭐️⭐️ Because everything you’re going to be doing over the next 30 days will need to align with the goals you’ve set for your business. Whatever your content marketing goals are you need to know it by heart. Or do you want to build brand awareness and get people to visit your site time and again? Here are some possible goals you can use:ĭo you want to get more leads for your business?ĭo you want to increase your visitor traffic, so you can make more money off ads on your site?ĭo you want to get more affiliate income from people clicking and buying using your affiliate links?ĭo you want to use content to convert potential leads into paying customers?
When defining your content marketing goals, you need to ask yourself what you hope to achieve.
This is why you need to get your content in front of as many people as possible! Only a small percentage of your audience will become paying customers. Ideally, you want everyone in your target audience to reach the BOFU, but as you probably know, it hardly happens in real life. Keep this funnel in mind while you plan your content marketing goals. Your content at this stage will basically provide them with the information they need to become your customers. Lastly, when your leads are ready to make a purchase decision, they enter the bottom of your funnel (BOFU). At this point, they are trying to evaluate if your business is right for their needs. In the middle of your funnel (MOFU), your prospects engage even more with your brand and your content, and they become leads. Since content marketing is a numbers game, you want to get as many people as possible to enter the TOFU and become your prospects. As you can see in the image above, a content marketing funnel has 3 stages:Īt the top of the funnel (TOFU), you want your target audience to become aware of your brand.
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